closeup showing silver version Surfrider Koa wood watch highlighting design details of wave crown, surfboard shaped hands, black silicone band
koa wood face watch on mans wrist while holding a koa wood surfboard
The Surfrider Koa Wood Watch -Silver
closeup showing silver and blue version Surfrider Koa wood watch highlighting design details of wave crown, surfboard shaped hands, blue silicone band
3/4 side view of koa wood inlayed face watch showing design details
clasp and silicone band details closeup
video closeup of surfrider koa wood watch rotating to show all sides
The Surfrider Koa Wood Watch -Silver
The Surfrider Koa Wood Watch -Silver
The Surfrider Koa Wood Watch -Silver
The Surfrider Koa Wood Watch -Silver
The Surfrider Koa Wood Watch -Silver

The Surfrider Koa Wood Watch -Silver

Regular price Sale price$179.00

The Surfrider Koa wood watch was designed to compliment your favorite island style adventures while looking on point at your next board meeting (surfboard preferred of course). The original Hawaiians used boards made of Koa to ride the waves and became the first surfriders. When designing our surf watch, my goal was to create a beautifully simple but robust Koa watch that could keep up through your whole day...whether surfing or just lying in the hammock.

  • Hawaiian "curly" grained Koa Face (hand finished in our shop) 
  • Japanese Movement, Stainless body, Mineral Crystal, Silicone Band
  • Water-resistant to 330 feet...hold your breath
  • 2 Year Full NO-HASSLE worries, we've got you covered
  • 42mm diameter and 10.25 thick, 24mm band
  • Free and Fast Shipping and Returns...we make a bunch, send them to our shipping peeps in Florida and they send it out next business day...for the win!
  • Thoughtful Gift, beautifully packaged in a watch travel case for easy just tell the story.
silver and blue version Surfrider Koa wood and stainless closup on black background


The Surfrider's design incorporates details that bring to mind Hawaii's favorite pastime...and possibly best invention (I might be biased). My intention for the Surfrider was to excel no matter the venue...It looks on point dressed to the 9's or dressed down to your boardies. It can accompany you out to the lineup or into the boardroom (surfboard preferably). The design details draw from the sport of kings...check out the details below.


When surrounded by water, you better develop a love for it. The crown protector's shape represents a building wave crashing around the crown. The hands represent surfboards and the lugs remind me of surfboard fins.


Koa only grows in the Hawaiian islands and we use only the most rare and beautiful "curly" grained Koa. It gives an iradescnese and movement to the wood. We hand finish all the wood in our small shop in Honolulu which ensures the face becomes the crowning jewel.


Sizing...The Surfrider is a 42mm case. This fits most everyone's wrists without looking too big or too small...certainly the most versatile of watch sizes.

koa wood Surfrider model watch on mans wrist as he holds koa surfboard
red wax seal with satisfaction guaranteed, risk free


No Worries!! We wouldn't leave you hanging. We're way too small to have angry customers. If something's not quite right...we'll make it right on our dime...whether you want to replace or return.


We design our wood watches and hand finish the Koa wood in our small shop in Honolulu.  We've focused on small batch production so we can guarantee the best quality while providing a wood watch that is truly unique and rare.  We use only the most amazing "curly" grained Koa from the Big Island...the most rare, beautiful, and expensive.  We encase our Koa in an equally worthy case using a stainless body, mineral crystal, Japanese movement and oversized buckle.

Customer Reviews

Based on 167 reviews
Evan Feltner

This watch will be given as a birthday gift on 9/17/23. This will make 4 Feltner men wearing PONO Surfriders spanning 3 generations. Thanks, Evan Feltner

Natalie Estrada
Such a beautiful watch!

This watch is simply stunning. The size is perfect, and it never looks out of place whether I am in a suit at work or a casual dress on a Sunday afternoon.

A.Price (Fremont, US)
Great watch, band could be longer.

I just received this watch as a gift. The watch looks and feels way more expensive than the price suggest. The only thing to be aware of is that the band is a little on the short side. So if you have bigger wrist, maybe try one on first.

Tanya Casil (Kailua, US)
My husband loves it!

He loves the rubber straps, big face, and the quality work! Looks gorgeous and we love supporting local!

Brenda Kalynchuk (Victoria, CA)
Best gift ever

I bought this watch for my husband for Christmas! He loves the watch and receives countless compliments! We live part time on Maui, so it is a beautiful reminder of our home away from home! Many thanks!