You can dress a surfer in a suit but he's still laid back island style at the core. We took the same tack with our popular Surfrider watch and added a beautiful leather band to achieve a causual island style vibe. Not quite suit territory...call it an aloha shirt and your best dress slippahs.
We design and hand finish our Hawaiian koa wood in our small shop in Honolulu, Hawaii. We use only the most amazing "curly" grained Koa from the Big Island...the most rare, beautiful, and expensive. You can learn more about the process HERE.
We work on small batch production so we can ensure the best quality and a truly unique product. Our strategy seems to be working as we've received 40 out of 42, 5 star reviews (the other two were 4 star).
I love this watch. I like the rubber band which provides me the sporty look I wanted and the koa of course for the Hawaiiana touch. Keep doing what you're doing. I read about you and your company...way to do things right....and Pono!
I bought the Surfrider first, and got the Boardroom for my husband. We love it very much. The boardroom comes with a black rubber strap, what a bargain!
I got the boardroom with the black leather strap and it's gorgeous. I always wanted a Koa wood watch but didn't like the lightweight feel and they aren't dressy enough to wear for business casual. The boardroom absolutely nails it, it can be dressed up or worn casually.
I plan to buy another as a gift.
The customer service was great, Brett responded to my email right away and even included a personal note on my receipt.
I love the watch! It looks amazing and unique, it can be casual and dressy, and it is beautifully made. Can't wait to get another from Pono.
I bought this watch for my husband for Valentines day. The craftsmanship is fantastic. Brett does a beautiful job. He even sent us an extra band in case my husband wanted a different look. When my husband wore it the first time he noticed the clasp on the leather band wouldn't stay closed. I contacted Pono and Brett said he would send a replacement out right away. Quite a few people have commented on how beautiful and unique the watch is. If you want real craftsmanship and not a watch that is made by the hundreds buy these watches. Thanks Brett so much. You made our valentines day even better.