You can dress a surfrider in a suit but he's still laid back island style at the core. We took the same tack with our popular Surfrider watch and added a beautiful leather band to achieve a causual island style vibe. Not quite suit territory...call it an aloha shirt and your best dress slippahs.
We design and hand finish our Hawaiian koa wood in our small shop in Honolulu, Hawaii. We use only the most amazing "curly" grained Koa from the Big Island...the most rare, beautiful, and expensive.
The Boardroom's design idea was to excel no matter the venue. It looks on point dressed up or dressed down to your boardies. It can accompany you out to the lineup or into the boardroom...surfboards preferably. The design elements draw from the sport of kings...The lugs are stylized surfboard fins and the crown protectors are the shape of converging waves. Finally, our best "curly" grained Koa wood, hand finished in our shop in Honolulu, ensures the face becomes the crowning jewel.
We design our wood watches and hand finish the Koa wood in our small shop in Honolulu. We've focused on small batch production so we can guarantee the best quality while providing a wood watch that is truly unique and rare. We use only the most amazing "curly" grained Koa from the Big Island...the most rare, beautiful, and expensive. We encase our Koa in an equally worthy case using a stainless body, sapphire crystal scratch proof glass, Japanese movement and butterfly clasp.
I purchased this watch as a gift for my husband, and he loves it! The band is great quality and the koa wood is beautiful. Very happy with this purchase!
I purchased it for Valentine’s Day for my husband. We love the islands of the Hawaii and have this beautiful timepiece as a reminder! Thank you!
I love this watch. I like the rubber band which provides me the sporty look I wanted and the koa of course for the Hawaiiana touch. Keep doing what you're doing. I read about you and your company...way to do things right....and Pono!
I bought the Surfrider first, and got the Boardroom for my husband. We love it very much. The boardroom comes with a black rubber strap, what a bargain!
I got the boardroom with the black leather strap and it's gorgeous. I always wanted a Koa wood watch but didn't like the lightweight feel and they aren't dressy enough to wear for business casual. The boardroom absolutely nails it, it can be dressed up or worn casually.
I plan to buy another as a gift.
The customer service was great, Brett responded to my email right away and even included a personal note on my receipt.