You can dress a surfer in a suit but he's still laid back island style at the core. We took the same tack with our popular Surfrider watch and added a beautiful leather band to achieve a causual island style vibe. Not quite suit territory...call it an aloha shirt and your best dress slippahs.
We design and hand finish our Hawaiian koa wood in our small shop in Honolulu, Hawaii. We use only the most amazing "curly" grained Koa from the Big Island...the most rare, beautiful, and expensive. You can learn more about the process HERE.
We work on small batch production so we can ensure the best quality and a truly unique product. Our strategy seems to be working as we've received 40 out of 42, 5 star reviews (the other two were 4 star).